My numbers aren't telling me enough.
Performance, profitability, margins, cost structures, forecasts, cash flow and management information.
Business X-Ray →BUSINESS INTELLIGENCE · ARCHITECTURE · CONTRACTS · AI
Complicated
business problem?
Good. Those are the interesting ones.
AWE3 works on the messy problems between the boxes — where finance, operations, contracts, people, systems and technology collide. We make the problem understandable, the decision defensible, and the next move executable.
THE 3
AnalyzeUnderstand what matters.
→
WeighDetermine what matters.
→
ExecuteMake it work.
START WITH THE PROBLEM
You don't need to diagnose it before you bring it to us.
Tell us what's going wrong, what you're considering, or what you can't make sense of. We'll work out where the real problem lives.
I'm considering a major opportunity.
Acquisitions, investments, projects and ventures pressure-tested against economics, assumptions, scenarios and risk.
Should We Do This? →Something isn't working. We don't know why.
Cross-functional diagnosis when the problem refuses to fit neatly inside Finance, Operations, Sales or People.
Untangle It →Our process is a mess.
Workflow mapping, process redesign, controls, accountability, information flow and practical systems.
Chaos → System →I need to understand this contract.
Commercial analysis of obligations, unusual provisions, business exposure, operational consequences and negotiation issues.
Contract X-Ray →Could AI make this less painful?
Bring us repetitive or complex knowledge work. We'll explore where human judgment and AI can actually improve it.
Enter the AI Lab →HOW WE THINK
01Find the real problem.
Start with evidence, not the department label attached to it.
02Make it understandable.
Separate signal from noise, assumptions from facts, and symptoms from causes.
03Make the decision.
Pressure-test options, consequences, dependencies and risk.
04Make it work.
Turn the answer into a process, tool, control, workflow or next action.
CONTRACT X-RAY · PILOT
Before you sign it,
understand it.
Contracts create business consequences far beyond the legal department.
Contract X-Ray organizes the commercial and operational implications so decision-makers can see what they're agreeing to, what deserves attention, and where specialist legal review may be warranted.
Business and commercial analysis only. AWE3 is not a law firm and does not provide legal advice or act as legal counsel.
THE AWE3 AI LAB
Could AI make this less painful?
AI is useful when it removes friction — not when it becomes another thing your people have to manage.
Bring us the ugly workflow.
A process that eats time. Knowledge trapped in a few people's heads. Documents analyzed the same way every week. Twelve spreadsheets and Patricia.
We explore whether human judgment, structured information and AI can make it faster, clearer, more reliable, or less dependent on heroic human effort.
GOOD EXPERIMENTS OFTEN START WITH:
- Repetitive knowledge work
- Manual document analysis
- Messy handoffs between people or systems
- Decisions buried in too much information
- Processes dependent on tribal knowledge
WHY AWE3
The hardest business problems rarely belong to one department.
A financial problem may begin in operations. A contract may create a process problem. A people problem may actually be incentives, structure or information.
AWE3 exists to find those connections — to analyze what matters, make the decision clear, and turn the answer into something that works.
AWE3.one · ONE APPROACH
Analyze what matters. Execute what works.
Our work follows three disciplines: Analyze → Weigh → Execute. Different functions, competing signals and complex constraints are brought together into one coherent view of the problem and one practical path forward.
Built from the operator's side of the table.
Built on more than 20 years of C-suite and executive leadership experience spanning finance, operations, commercial matters, systems, contracts, transactions and organizational issues — across international and cross-cultural environments.
Wendy
Founder, AWE3
BROAD VIEW. DISCIPLINED BOUNDARIES.
We don't pretend every problem should end with us.
AWE3 works across functions to diagnose problems, structure decisions and build practical solutions. When an issue requires licensed legal, tax, investment, actuarial or other specialist advice, we identify that boundary rather than disguising it.
The goal is not to own every answer. It is to get to the right answer.
YOUR TURN
Bring us the mess.
You don't need to diagnose it first. Tell us what you're trying to figure out.
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